About Us

Your Supply Chain,
Transformed by Design

Founded by operators. Structured through Platinum expertise.
Focused on performance atglobal scale.

WHO WE ARE

We are SFL Tech

Tech meets Tenacity. People meet Purpose.

We're here to redefine how supply chains run with solutions that are smart and built to scale. Our foundation is operational experience. Our discipline is structured implementation. Our focus is long-term performance.

We cut through the complexity aligning systems, process, and people to create measurable impact.

It's about creating real impact. For your teams. Your customers. Your bottom line. We're not here to follow the rules. We're here to rewrite them, with you.

our story

From Founders to a Global Force.

A structured journey from strategy to implementation, integration, and continuous optimisation.

2017
The Foundation

Two Founders, One Big Vision

Ikraam Reyaz & Raja Ratandeep launch SFL Tech in India with a five-person team — disciplined CargoWise implementation from day one.

Global Expansion

USA, LATAM & Middle East

Multi-country CargoWise rollouts as a Platinum Service Partner. Global Commercial Centre established in the UAE.

2020
2022
Innovation Accelerates

Europe, Africa & Asia

Global R&D Centre launched in Sri Lanka. The team grew to 50+ specialists across freight, customs, warehousing & ERP.

Global Scale

100+ Specialists, 50+ Countries

A global team serving 200+ clients worldwide, with structured hubs across every major market.

TODAY
Impact Delivered

Numbers that click into the value you get.

800+
Global Projects
CargoWise-led transformations delivered worldwide
50+
Countries
Active presence across six continents
100+
Team Members
Logistics operators & technology specialists
7×
Platinum Competencies
The highest CargoWise
accreditation tier
OUR MISSION

Empowered Teams. Disciplined Systems.Digitally Elevated Performance.

Digitally elevate how supply chains operate — structurally, sustainably, and at scale.

"We turn CargoWise environments into high-performance operating engines — through strategy, automation, integration, and continuous optimisation."
Our North Star
Structural
Built on solid foundations that scale without breaking
Sustainable
Designed for longevity — systems that improve over time
Scalable
From 5-person teams to enterprise operations across 50+ countries
MEET THE CO-FOUNDERS

Strategic Thinkers.
Industry Experts. Innovators.

With just the right amount of obsession.

CEO · Co-Founder
Ikraam Reyaz
The Strategist Who Drives Change
"Technology should liberate teams to focus on innovation, not administration — systems that free people to do their best work."

The driving force behind SFL's growth and vision — 15+ years in supply chain, he's been in freight forwarders' shoes. Before founding SFL, Ikraam managed logistics operations across four countries. Over the last four years he's onboarded 25+ freight forwarders in 15 countries, tailoring local solutions and building dedicated remote support teams for seamless implementations.

COO · Co-Founder
Raja Ratandeep
Digital Logistics Advisor · Tech Visionary
"Technology should free you, not frustrate you — systems that make logistics simpler, smarter, stronger."

A hands-on innovator with 20 years cracking the toughest logistics puzzles worldwide — turning complexity into confidence. He led the rollout of CargoWise in 9 countries, empowering 2,500+ users and automating up to 80% of manual processes in markets as challenging as Brazil — integrating ports, customs, shipping lines and warehouses, always practical and results-driven.

OUR TEAM

The People Behind the Work.

A global team of logistics operators, technology strategists, and domain specialists.

UAE
Imran Kabeer
Head of Global Marketing
UAE
Imrah Chizyuka
EVP Digital Customer Operations
USA
Jeffrey Osborne
Chief Revenue Officer
USA
Troy Zavagno
Regional Director, North America
UK
Allister Lowe
Chief Information Officer
Europe
Lucas Puig
Partner | Regional Head ‑ Europe & LATAM
Europe
Luca Lenzi
Senior Advisor - Europe

USA
Lisa Travis
Regional Consultant, North America
USA
Muna Cader
Principal, Global CargoWise Care
Sri Lanka
Alhamdu Yaro
Solutions Head - CargoWise
USA
Roque Rodriguez
CargoWise Consultant - USA
Japan
Naz Nazeer
Director APAC
UAE
Intzar Khan
Head of Product Sales
UK
Saif Khalaf
Senior Advisor - UK & Land Transport
Sri Lanka
Sarah Faleel
Senior Marketing Associate
UAE
Ragak Raj
Programs Lead - Transformation
Japan
Tatsuya Mizunoue
Manager - Japan Regional
South Korea
Arshiya Mirza
Sales Support Specialist
UAE
Muhammad Ehsan Marikar
Manager - Data Management Division
UAE
Tuheen Sultana
Marketing Associate
UAE
Sumayya Awad
Marketing Associate
India
Fareed Anwar
Project Manager
India
Ravi Nimbal
Deputy General Manager - Finance & Legal
India
Muddasar Gouri
Manager Accounts
ADVISORY BOARD

Strategic Voices.Global Reach.

Reyaz Farook
Advisor
Renoit Banini
Advisor
Matthuie Leberrau
Advisor
Damien Ferraro
Advisor
Arun Sadeesh
Advisor
Our Philosophy

People First.
Technology Second. Performance Always.

We exist to create value. Our work is resilient, intelligent, and designed toempower — always with the client's long game in mind.

Integrity in Every Interaction
We build relationships on trust, transparency, and respect — not transactions. Every engagement is a long-term commitment.
Simplicity is Power
We cut through the noise to deliver clarity and control in your supply chain. Complexity solved becomes competitive advantage.
Relentless Discipline
We're driven, focused, and committed to delivering excellence every single time. No shortcuts, no excuses — only outcomes.
Empowerment by Design
We believe in guiding you, even if it means pointing you elsewhere. Honest guidance over easy wins, always.
Collaboration is Key
Working together — inside our team and with you — is how we succeed. Partnership is not a buzzword here, it's practice.
Our Business Partners

Trusted by
Industry Leaders

GLOBAL PRESENCE

Global Network. Local Insight.

With teams strategically located around the world, we deliver on-the-ground expertise with local understanding and global execution capability.

Global Commercial HQ — UAE 🇦🇪 | R&D Centre — Sri Lanka 🇱🇰 | Dev Centre — India 🇮🇳
North & South America
🇺🇸  United States
🇧🇷   Brazil
🇲🇽  Mexico
🇨🇦  Canada
🇨🇱  Chilli
Europe
🇬🇧   United Kingdom
🇫🇷   France
🇩🇪  Germany
🇮🇹   Italy
🇪🇸   Spain
🇱🇺   Luxembourg
🇲🇨   Monaco
🇳🇱  Netherlands
Middle East & Africa
🇦🇪   UAE
🇸🇦  Saudi Arabia
🇴🇲  Oman
🇶🇦  Qatar
🇰🇼  Kuwait
🇧🇭  Bahrain
🇲🇦  Morocco
🇳🇬   Nigeria
🇿🇲   Zambia
🇰🇪  Kenya
🇿🇦  South Africa
🇨🇮   Ivory Coast
Asia Pacific & Oceania
🇮🇳   India
🇱🇰   Sri Lanka
🇸🇬  Singapore
🇲🇾  Malaysia
🇨🇳  China
🇰🇷  South Korea
🇯🇵   Japan
🇳🇿   New Zealand
🇦🇺   Australia
Trust & Compliance

Our Certifications & Compliance

Recognised globally for the highest standards in quality, security and sustainability.

 Platinum in accreditation. Disciplined in execution.

Ready to Digitally Elevate
‍Your Logistics Business?

We turn CargoWise implementations into high-performance operating environments. Book a call and let's build something extraordinary together.